meet the instagram stories size It is essential to create quality content on this social network. If you use the platform as a tool to sell more online, here you will learn why the size and resolution of images or videos change when you publish stories.
To become an expert in managing social networks, you must master all the details of each platform. For example, Instagram handles different standard measurements for images, and those who know them create better publications.
The dimensions change depending on what you want to do with the image. For example, a photo for advertising is not the same as for a publication or the story size for instagram.
Then I will explain in detail what happens with the famous stories. are you coming with me? 😉
The size of Instagram stories
Surely it has happened to you that you take photos with your cell phone camera and they are beautiful, but when you share them in your Instagram stories you realize that the image was cropped and that detail that you liked so much was not visible.
You may wonder why that happens.
Well, you should know that he is very strict with each of his options to publish content. In fact, it only supports one size of images and videos to post to your stories. Therefore, when the material we want to upload does not conform to this standard the app automatically crops or expands the image so that it fits correctly on the screen.
What is the ideal dimension for Instagram stories?
In accordance with , the recommended size for the image to fill the screen is 1080 by 1920 pixels (HD resolution), with an aspect ratio of 9:16. This measurement represents the ratio between the width and height of the image, with 9 being the width and 16 being the length.
Note that this dimension should apply to both photos and videos to maintain image quality.
But be careful, if you have the habit of using your device horizontally, we recommend that you start adapting to verticality, since vertical photos will be adapted to the aspect ratio requested by Instagram and thus you will prevent the application from cropping your photo.
Similarly, if you want to share a horizontal or square photo, Instagram will automatically modify it, enlarging or compressing it and it will be seen on a background that has the function of compensating for height.
So far, everything perfect.
Nevertheless, Hasn’t it happened to you that when you publish files in HD, the stories take longer to upload? If your answer is yes, then you have to keep reading because now we are going to talk about image resolution.
resolution in instagram stories
High resolution means more number of pixels, that is, the image or video file, when it is saved, will occupy a greater amount of space in the memory of your device. This excessive byte weight is what can cause history loading to slow down.
If that happens, the best solution is to lower the quality. It is understood that 1080 pixels (also known as px) provides a better image, but if a photo takes a long time to upload, you can solve the problem by lowering the quality of the photo to 720 px. But the image is not pixelated? No, don’t worry, even applying this procedure the photo will look great.
In what formats should the images that are uploaded to Instagram stories be?
Now that you know the size of Instagram stories and the appropriate resolution that you should use, you should take into account that the formats that the social network accepts represent another variant that you should take into account. Both JPG and PNG format are supported to use in stories.
Nevertheless, files with a PNG format are the best option. In the PNG format, compared to the JPG, the images are not pixelated, therefore a higher quality is preserved.
Bonus: publication dimensions, Reels, profile picture and advertising
Now that you know the size of Instagram storiesthen I will tell you what are the ideal measures for other Instagram resources:
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Instagram post photo size📷
- square: 1080px by 1080px, with a 1:1 aspect ratio.
- Vertical: 1080px by 1350px, with an aspect ratio of 4:5.
- Horizontal: 1200px by 628px, with an aspect ratio of 1.91:1.
Instagram video post size 📹
Videos must have the same considerations as image posts, but their size must be between an aspect ratio of 1.91:1 to 4:5. To improve them, you can rely on any of these.
In addition, you should take into account the following:
- The landscape video it should ideally have an aspect ratio of 16:9.
- The videos They should not be larger than 4 GB.
Reel size📹
Like the size of Instagram stories, videos must be 1080 x 1920 px, with an aspect ratio of 9:16.
Official Instagram profile picture size📷
110 x 110 px and the recommended size is 180 x 180 px so you don’t lose quality on any device.
Size for advertising💰
In case you have a business and want to carry out , it is essential that you know how to optimize the images. After all, it is a social network focused on the visual.
The dimensions are as follows:
- Square: from 600 x 600 px to a maximum of 1936 x 1936 px.
- In landscape (horizontal): from 600 x 315 px to a maximum of 1080 x 608 px.
- Vertical: 1080 x 1350px.
- Images for stories: 1080 x 1920 px in JPG/PNG formats up to a maximum of 30 MB.
For videos, considerations for displaying quality content in your Instagram ads include:
- Normal video (square format): It maintains the size of the organic publications that I explained to you earlier and they are limited to 4GB in weight.
- Videos for stories: 1080 x 1920 px in .MP4 or .MOV format with a maximum size of 4GB and no longer than 60 seconds.
conclusion
Mastering the details makes the difference. Not only when creating a business, but also in the content that is shared on social networks. Always keep in mind the instagram stories size It will be of great help so that all the content you generate is of quality and you can attract potential clients.
If you don’t have an online store yet, you’re missing out on a great opportunity to sell more and grow your brand. With you will have the opportunity to create your own without having advanced technical knowledge; You will have the opportunity to sell any product or service, accept all payment methods, offer monthly purchases without interest, ship nationwide and to connecting your ecommerce with Instagram.
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