Online sales channels are the digital media used to generate brand awareness and attract potential customers. In this post we are going to share information about these 8 sales channels, in addition to your virtual store, so that you can boost your business:
- instagram-shopping
- the facebook store
- whatsapp business
- Affiliate program
- email marketing
- Google ads
- tik tok marketing
- Google Shopping
At Tiendanube we want your goal of generating online sales not to be a headache, quite the opposite! We want you to have different resources at hand that complement your online store and help you increase your sales.
That’s why we’ve prepared this article, but first, let’s see what sales channels are and how they can help you boost your business.
What is a sales channel?
A sales channel is any medium through which brands make themselves known and present their products to their ideal consumers.
Another commonly used definition includes in the sales channels all those channels involved in the trajectory of a product, from its production to its consumption. Also including the means of disclosure and promotion.
Sales channels are divided into online and offline. As we talk about the digital environment, we will delve into online channels, which currently represent a great opportunity to increase sales and grow all kinds of businesses.
Next, we will tell you what the eight most popular online sales channels are and how to use them to take your brand to another level.
Online sales channels to complement your e-commerce
1.Instagram Shopping
The first of the online sales channels that we want to recommend is Instagram Shopping, which allows you to include labels with the prices of your products in publications of , and .
In this way, when your followers click on those tags, Instagram redirects them directly to your online store to facilitate the purchase.
Lourdes from Tiendanube assures:
“One of the advantages of using Instagram Shopping is that it is very simple to synchronize it from Tiendanube and if, for example, you change the prices in your online store, they are automatically updated in the Instagram tags.
In addition, with Instagram Shopping, there is no more “inbox price”, but a direct link with the store is generated. Thus, the user has everything ready to buy!”.
We invite you to learn more about this great functionality:
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And if you want to learn some tricks to sell more on Instagram, don’t miss the tips from Tiendanube:
2. The store on Facebook
The second online sales channel that we recommend is the Facebook store (or Facebook Shops), a tab that you can add to your brand’s profile within this social network to show the products that you sell in your e-commerce.
If your potential customer wants to buy them, Facebook redirects them to your online store just by selecting the product. This means that it works in a similar way to Instagram Shopping.
Franco, the owner of Tiendanube, tells us about his experience:
“The store on Facebook is a tool that we incorporated as soon as it came out because the customer who is browsing on Facebook can be closer to the brand’s products.
In addition, it is a totally free resource and does not have extra commissions for the sales that are generated.
The shopping experience is very good from the cell phone because it is never necessary to change the application: you buy directly from Facebook and it directs you to the checkout of the store”.
Surely at this point you are wondering if it is convenient for you to use, as an online sales channel, Instagram Shopping, the Facebook store or both, right?
The answer will depend on where you are: what is the use of putting efforts on Facebook if your audience is on Instagram, and vice versa?
Learn more about the store on Facebook:
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3.WhatsAppBusiness
The third online sales channel that cannot be missing from your strategy to facilitate (and increase!) your sales is. Do you want to know why? Franco tells us what benefited his business:
“As our audience is very millennial (and they don’t even check email), one of the tools that works very well for us is WhatsApp Business. Thus, customers can write frequently and get rid of any doubts they have about the product and even know the status of their order.
In addition, if a customer is near the showroom, they can send us a chat and ask us about the stock of a desired product, so they organize themselves to visit us.
The greatest benefit of WhatsApp in our business is the trust it generates with our customers and the immediacy of communication: both things greatly improve customer service”.
4. Affiliate programs
The fourth online sales channel that we recommend is the . Ideal if you don’t know much about marketing and want to increase your sales.
How does it work? Affiliates advertise your products or services through their web pages in exchange for commissions.
See how Tiendanube uses this strategy with influencer Agus Ramos Mejía from @look_connected!
If you are interested in this topic, you can read:
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5. Email marketing
The fifth online sales channel that we bring you in this list is one of the best ways to create a close relationship with your audience.
The main advantage of email marketing is that it works both to attract new customers and to retain existing ones. It also serves to increase your purchase ratios.
Here you can see how Tiendanube creates attractive newsletters to spread information about its products and promotions.
Plan your strategy:
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6. Google Ads
The sixth online sales channel that you can try in your business is Google Ads. One of the most popular for its effectiveness, since it allows brands to reach their target audience, while users only see the ads that are relevant to them.
If you advertise with Google Ads you can advertise on two major networks: search and display. This will allow you to appear when users do a related search or impact users who don’t know you yet (through ).
Luciana Goldstein from Tiendanube explains how she combines this sales channel with her content plan:
“The best strategy that works for us, not only for us but for any online business, is a balanced relationship between content and digital marketing tools.
Having a venture with spirit, with clear proposals, with an audience of followers who are interested in what you have to tell, is as important as a Google Ads campaign”.
We share some tricks to use in your business:
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7. Tiktok Marketing
The sixth online sales channel that cannot be missing, as long as the tone of your brand corresponds to this style. We already talked about other social networks like Instagram and Facebook, so now it’s time for the fastest growing app in recent years: Tiktok.
Although many of its e-commerce tools are not currently available worldwide (such as Tiktok Shopping, which seeks to facilitate the purchase of products directly from the application), more and more brands are taking advantage of its other features to attract traffic. to your website and increase your sales.
It is ideal for connecting with the younger audience, since generation Z represents the largest percentage of users of this video application.
See how Salvaje City and This Is Feliz Navidad use it to showcase their products!
Total Beige Summer version 🏖☀️ New things arrived!
Learn more about Tiktok:
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8. Bonus: Google Shopping
Finally, we want to recommend you. An online sales channel similar to Google Ads but with some additional features that will help you increase your sales.
They are those products that appear in the form of a carousel above the organic search and the ads.
To use it you have to complete the registration in Google Merchant Center, integrate it with your Ads account and create a Google Shopping campaign.
The main advantage is that users will be able to see, in addition to the text, the photo of your products and the price highlighted in the search results.
Keep in mind that in the millennial era, technology and business always go hand in hand! If you are up to date with the trends and new e-commerce tools, your business will grow more and more, as will your sales. 🚀
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