Customers tend to attach great importance to aesthetics and design of your website. And that’s fine. For this we have our designer, who is in charge of adapting it according to the corporate image. But sometimes it is given more importance than usability, or worse, search engine optimization.
It is not unusual to receive a call from some businessman who is dismayed at not appearing on Google, despite having made a website “that has cost him an arm and a leg” and that “is very dynamic, elegant and professional”. And it turns out that it is made in Flash, which will be very coolbut what .
It’s okay to want to offer a good user experience, but we must not forget that for Google “beauty is on the inside”, since it has the “ability” not to be guided by the sensations caused by the combination of colors on the page , but . So, the first thing we have to do when we propose to improve the Natural Positioning of our page, is see with google eyes.
There are several tools that allow us to see your website as seen by Google. One of the most recommended for its ease of use is , where just by entering the URL, you can see and navigate through the page as any search engine would. In its advanced mode, you also have the possibility to choose between nine bots (crawlers, crawlers, spiders)and analyze your website with thirteen classic tools (whois, link checker, links to page, duplicate content, etc.).
Other tools that the “eyes of Google” also offer us are the text mode of cached pages from Google itself, the extension of, the , the extension for Chrome , or the option of Explore as Google Bot of the . All are valid to make sure and regularly check that Google sees what we want it to see.
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