If social networks are characterized by something, it is by their constant evolution. In a sector where you cannot rest on your laurels, you have to be up to date with all the news and trends.
In We are going to your rescue and we bring you the top trends in social networks for 2021, with examples that you can apply to your business. Do not miss it and keep reading!
There is no doubt that the pandemic has acted as a catalyst in the changing consumer habits and has accelerated processes that were latent. They have changed us all and social networks were not going to be less.
These are the 7 trends in social networks that you should follow if you want to stay afloat on social networks this 2021.
User Generated Content
Namely, user generated content. We were isolated at home but that did not make contact with others less, on the contrary, we were more connected than ever.
Users shared their day-to-day on social networks, challenges or challenges were a trend and some platforms lent themselves to it, as is the case with tik tok either Instagram Reels. The short videos they triumphed on both platforms, for being simple, fun formats with freedom of expression.
User-generated content is also one of the most valued by the end user because it is more credible, so it will generate more engagement.
How to apply it to your business?
- Identify the content created by your audience and interact with it.
- Create digital assets, such as on Instagram or challenges on Tik Tok and offer your users more options to encourage their creativity and content creation.
- Bet for new social channels that encourage the creation of content by the user, will differentiate you from the competition.
pandemic content
Brands have had to be quick and adapt their content to what users required. This can be defined in 4 specific topics: community, no contact, hygiene and compassion.
It is not just about mentioning these issues, but we must create relevant content around them and not use them to sell. Consumers look for companies to help them in their daily lives, to be present and add value.
How to apply it to your business?
- focus on sharing relevant content that encompasses the needs and concerns of your audience.
- Focus your content on the four recurring themes of the pandemic: community, no contact, hygiene and compassion.
- Do not forget to be up to date with the news of your sector to adapt your content to the present. Users search for information.
memes to communicate
The emojis are already history, now the new way of communicating are the memes. The new generations of young peoplee 13 and 35 year olds use memes almost daily and many brands have already jumped on the meme bandwagon.
Why do we like memes so much? Because they allow brands to reach users in a less corporate way and use the humorwhich is always a differentiating resource.
How to apply it to your business?
- interact with the creative community .
- Share the memes generated by users on the most effective channels, like Twitter. In this way you will create a connection with users and encourage other users to create content related to your brand.
- eye! Before sharing a meme, research the negative connotations that I may have.
nostalgia marketing
Now the phrase “any time in the past was better” seems to make more sense than ever. consumers are looking for take refuge in better times and happier to distract themselves from the current situation.
What do we have to do as brands? Share emotionally charged content to generate a positive memory of the audience with the brand. It’s about establishing an emotional connection and making the audience feel good. If you succeed, they will perceive your brand as a good brand.
How to apply it to your business?
- revive a emotional memory from some past campaign, evoke its colors, letters.
- Rescue a product, service, song, etc. of the past and recall the old or retro aesthetic. For this to work you must bear in mind that everyone must remember and the memory must be positive.
- It is about recovering formats and elements from the past, but without forgetting the innovation and adaptation to the present.
conversational marketing
marketing is bidirectional And there is no turning back. Now the brands must launch their messages and strike up conversationstalk to consumers to create a connection with your audience and generate sales.
Conversational marketing gives you the opportunity to show your more human, transparent and close brand. In addition, technology is advancing by leaps and bounds, giving the possibility of using hyper-realistic chatbots to achieve relationships through personalized and direct content.
How to apply it to your business?
- Leave the sales pitch behind and focus on creating a closer and more accessible tone for your brand that invites interaction.
- uses videos with demonstrations of your products or services to connect with consumers.
- Share your knowledge and experiences with your audience, it will help build community around your brand.
old school marketing
The trend of going back to the past surrounds almost all business sectors, and marketing is not spared. In times of uncertainty, we tend to resort to what has worked before and SMS, blogs, personalized newsletters or They are trend.
These formats are easy for marketers to set up, but above all, easy to use by users.
How to apply it to your business?
- The use of voice is making a comeback: voice notes, voice searches, voice tweets. The Voice is a very powerful element of communication. Take the opportunity to include it in your strategy.
- If you don’t have one yet, create one. newsletter or newsletter.
- Don’t forget to keep updated a place to share knowledge and valuable content.
Socially Conscious Audiences
The new generations come with clear things and stepping strong. Politics, equality, feminism, mental health, inclusion or climate change are essential topics for these users.
Brands must have a social causetake initiatives in social problems and have a purpose or meaning, otherwise they risk becoming irrelevant and will lose the trust of consumers. Brand responsibility is being more important than ever, leaving aside product marketing whose main objective is to sell.
How to apply it to your business?
- understand your audience and the issues that interest you, will help you commit to a social cause.
- Be more present than ever business mission and focus on creating a stronger, more relevant brand impact for your audience.
- eye! With moving from taking action to activism. With this type of campaign it is all or nothing, a poorly focused message can be misunderstood.
Since we work on a integrated within the philosophy of your company and we are up to date with all social media trends. Do not hesitate to contact us and we will tell you more about everything we can do for your brand on social networks.
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