Some time ago we told you about a change that will take place in the online presence strategy of , who , now we know that the Swedish giant’s commitment goes further: Soon you will be able to discover the new Ikea Marketplace.
The Ikea marketplace: the new strategy of the furniture giant
According to a publication of , the Ikea Marketplace will have a differential: they will not sell general products, such as , but It will be dedicated to selling its own furniture and those of third parties.
Torbjorn Loof, executive director of Inter Ikea assured that the retailer is finalizing the details of its marketplace, a milestone for the giant that is exploring new business areas in a world in which eCommerce is increasingly competitive.
“What are the opportunities between the big global dominant platforms and a company’s website? I think there are tons of opportunities. Like: which is a kind of platform focused on the fashion sector. I think it’s a very interesting area to explore” Loof assured.
Zalando has become the largest online fashion eCommerce in Europe by selling clothing from multiple brands, including their own products. Thus, Ikea’s marketplace could become the next Zalando of furniture.
However, the executive stressed that the Ikea Marketplace he is not yet in talks with any of his rivals to carry out this idea, although he added that he would like to participate in the creation of any sales platform in this industry. The Ikea Marketplace is a medium or long-term project: “I believe that in the next five, 10 yearswe will be able to see the result of what we now call the development of the platform” Loof added.
The winding path of Ikea eCommerce
Ikea currently has 389 physical stores in 49 countriesits low cost furniture is found in millions of homes on four continents and although it has been disruptive in its sector, their online presence has been unconvincing.
your account with limited functionalities and although it offers a return period of 365 days, your logistics is poor: Your Click & Collect service varies its prices exponentially and The shipping cost is quite high for a low cost furniture store.
The idea of integrating their products in a marketplace was already quite good when adapt to new needs and forms of purchase, achieving a much greater range. Now by creating the Ikea marketplace this idea could prosper even more, being the company itself who controls this new sales channel and keeping the competition close and cooperating with them.
Despite this, the idea of integrating into a third-party marketplace has not yet been ruled out. According to Loof’s conversation with conversations with third-party websites are taking longer than expectedbut “a test should start soon” assured the executive, who does not think that the chosen marketplace is Amazon.
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