You have just created your website and you are already thinking about how to attract customers. You are aware that each user has different needs and tastes, so you have to know how to attract each of them. This is where the landing pages come from, landing pages to get people’s attention and attract them.
In we tell you what are the landing page examples that have been more successful and what is due. Read on to find out more and be inspired to make yours as effective as them.
landing page
A point in favor to learn to carry out an effective and useful marketing strategy is to analyze landing page examples have been or are successful.
A good landing page knows how to move users with a call to action to make them potential customers in the future. Landing pages have to be designed to drive traffic of the advertising campaigns carried out and channel this traffic through calls to action.
This design has to provoke in users the intention of wanting to perform some type of action. On a well-designed landing page, users will be able to clearly see the instructions and contact forms. For this reason, direct words or phrases are used such as “call now”, “subscribe”, “reserve your place”, etc.
How to make a successful landing page?
To make a it must be formed by a copywriting well written and structured, an attractive design and certain knowledge about the client we want to attract. These three elements are what have to persuade readers to initiate any action that benefits you.
What examples of successful landing pages are there?
Next, we list a series of landing pages of brands and companies that have been successful thanks to the fact that they have known mix the elements What should a landing page have? The elements, when worked together and blended well, offer a compelling and colorful call to action that drives users to want to know more and take the step of taking an action.
The title of slack “Welcome to your new headquarters” describes very well what the application is for. It does not have any ebook, but it gives you the possibility to try it for free.
Its images are colorful and large and give an idea of who the application is aimed at.
It is based on a simple design that invites users to subscribe to the different plans offered by the music platform. It relies on bold colors to draw attention. They are also colors that can remind music,
Only with the title “Design within everyone’s reach”, Canvas gives users an idea of what they can do. It is a very useful and easy to use tool to create graphs without any complications. In addition, it clearly indicates the differences between the free option and the paid option so that you can choose the one that best suits the objectives of each one.
airbnb it has improved the way people travel. And it is that it offers quite cheap options for those who are looking for safe accommodation anywhere in the world.
Depending on whether you are a host or a guest, the page has some sections or others.
since he was born, Uber It has been growing until it has become the competition of taxis and Cabify. Moreover, it is no longer just a transport to take individuals from one place to another, it also offers home food delivery services and a bicycle sharing system. In addition, it has Uber for Business, which helps companies with transportation, shipments and food delivery.
On its landing page, if you scroll down, a text will appear detailing the information on the services it offers. At the top, the most important and key points are indicated. In addition, it follows the F pattern, that is, a way of “scanning” the texts following a path similar to the letter F. And why this pattern? Because most users do not stop to read all the text, but rather skim over it.
The color palette of Shopify it is calm leaving aside the colors and aggressive tones. Its very title “Sell online with Shopify” defines very well what it is about.
It is a clean landing page that makes it easy for the user to interact, since it only asks for the email. The text is not long, its brevity helps the user understand what the brand is about.
The combination of the background, the video and the text make it an easy to understand landing page. With its subtitle “Your productivity cloud at work and in life” it is already indicating two great advantages of having the application: improving productivity and working in the digital world.
There are many ways to. Using titles with fonts that reflect the philosophy of the brand, colors that transmit, quality images and videos, puns, phrases, etc. When you have analyzed a lot of landing page examples from different sectors, you will have acquired a global vision and you will know how you want your landing page to be.
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