Today we will see how to create a Facebook page and what details we must take into account if we do so, so as not to have problems later.
In reality, the process is very simple, but there are some details that we may not initially be aware of, which can later complicate life a bit when the page has gained many followers.
Choose a good category
So let’s go step by step. The first thing we must do is go to , where we will find the screenshot that you can see above. At this point we must choose between 6 different categories of pages:
- Local place or business
- Company, organization or institution
- brand or product
- Artist, music group or public figure
- Entertainment
- cause or community
Each of these classifications allows you several subclassifications. Choosing one of these six categories and subcategories is not trivial, because depending on what you say, your page will have certain characteristics that are different from the rest.
For example, when someone searches for your brand or company on Facebook, the classification and subclassification will appear.
For example, here we have the Facebook page of my wife’s website. As you can see, it is considered a “Place”, because it was chosen as a “Place or local business”. It even shows the address:
Instead, Pepsi is categorized as a Page, with the subcategory or subclassification “Food/Drinks,” as we can see here:
So, we must take this aspect into consideration, as this will appear publicly. But there are some implications that go further, at the level of the information that you can enter later.
For example, if you choose “Local place or business”, it will ask you for the address. This is key because a map will then appear in the info tab:
And what is most interesting, they will be able to “check-in” you with the Facebook App, and you will even have a ratings section:
And like those details, each classification has its own characteristics. For example:
- If you choose a music group, it will ask you to fill in the members that make it up
- If you say you are a public figure, it will also ask you for details about personal information you want to share.
- If you choose “Brand”, you will have the possibility to enter products related to it.
- If you choose “Entertainment” you can indicate the schedule or calendar of your program or event, as well as information about the team that creates it.
choose a good name
Once we have chosen the classification and category, another equally important element. The name of the page. The one that will appear in it, and in the browser page. The “title”, so important for SEO:
And be careful, because that name is the one that will appear in the URL initially, as we will see later in this tutorial. And although we can change it, if we don’t it will appear with capital letters, hyphens instead of spaces and accents or strange symbols.
Fill in basic information
Next we must fill in information about our website and a short description, which I recommend that it be the DESCRIPTION meta-tag of our website:
They don’t say this about the description meta-tag anywhere, but I have been able to verify firsthand that it works 😉
Then we go for the profile image. This has no secret, we choose one and that’s it. Yes indeed. that it is of square proportions, and that it looks good when displayed in a small way, such as on mobile devices:
And then we can add it to “Favorites”, to have quick access to its subsequent management. This step is optional and will not affect us. By the way, look at how the icon is clear even if it is small:
Define the audience
And attention because then comes a very important issue. Define the audience, the public you are addressing. This is key, since Facebook will consider this factor in its algorithm to show or suggest both the users you indicate, and during the search process:
It is important to fill this in correctly from the first moment. Do not leave it for later, because it is interesting to have a good reception when launching the page.
And voila! We already have our page created. Note that it is not yet optimized, but at least we already have it visible to everyone.
But beware, it is not finished yet. Now let’s upload the cover photo. To do this we must follow this scheme:
As you can see, the optimal dimensions are 851 wide by 315 high, to get the most out of it. Also, this image can not be promotional, or have Call To Actions, or discounts, or offers, or weird things, or Facebook can penalize you.
I leave you a template in PSD to all the subscribers of the courses so that you have it easier to edit and create your own:
change the url
Ok, and now we come to the point of changing the URL. And it turns out that by default, the URL is something as unattractive as this:
- https://www.facebook.com/pages/Tenedores-Pinchafácil/515621498600915
As you can see, a disgusting URL, come on. Long, impossible to remember, with hyphens, capital letters and long numbers. And in some cases it will look like this, which is worse:
- https://www.facebook.com/pages/Tenedores-Pinchaf%C3%A1cil/515621498600915
To solve such an outrage we have to go to , and choose from the drop-down menu the page for which we want to change the URL. In this case we will try “pinchafacil”:
I recommend that it be a single word, without accents, without hyphens, without capital letters, etc. Since then it will be much easier to transmit and remember it. If you are lucky that it is free, you will see this message:
So, we tell Facebook that we are not going to do anything weird with that username, and we click “Confirm”. And we will have our URL the sea of ​​User Friendly. 🙂
Be careful, because in the future we will only be able to change this URL once. Then it will be impossible, because we will find this message:
And there is much, much more…
Well gentlemen, this is all you should know to to create a page on Facebook. Although that does not mean that it is optimized, because that is already another tutorial… or in fact, an entire course.
So, if you want me to do a marketing course on Facebook, to complement the , you just have to tell me and I’ll add it to the rest of the . That easy 🙂
See you in the next tutorial! 🙂
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