Recent data has shown that mobile conversion rates are lower than desktop. To combat this situation, Google has introduced the lead form extension in Google Ads.
This new ads extension is designed to help mobile users convert and provide their contact information without ever leaving the SERP.
So does the main form extension, like all other Google extensions, help with conversions or does it have some limitations? In today’s post, I explain everything.
What is the Google Ads Lead Form Extension?
The new Google Ads lead form extension is shown below search ads on mobile and tablet devices and allow a user to provide their contact information directly through our SERP ad. This replaces the need for a user to enter the ad to convert.
Also, like all other ad extensions, you only pay when a user clicks on the main form extension.
How are Google Lead Form Extensions created?
Creating lead form extensions is very easy!
The first thing you should do is access a search campaign within your Google Ads account. Once inside, you will have to visit the “Ads and extensions” tab and there, you will have to click on the “+ blue”. At this time, in the drop-down menu, you will see “form extension for leads”
The form extension offers you to select which type of information you want to collect from your potential customers. The following fields are included:
- Name
- Phone number
- Postal Code
Along with these form fields, these are the options for Call to action:
- get offer
- Subscription
- Discharge
- Reserve now
- Contact Us
- Get Quote
- sign up
What are the specifications of the form?
When creating your form extension, you’ll need to keep several specifications in mind:
- Headline: 30 characters and will appear at the top of the form.
- A tradename: 30 characters and will appear immediately below the title.
- Description: 200 characters. The description, provide additional text and detail your offer well.
Create a form submit message
Once the form is filled out by a potential customer, an auto-send message will be created. It is recommended to use a call to action in this message. In this way you can insert a link that will take your client directly to your website.
What are the benefits of using form extensions in Google Ads?
The new form extension in Google Ads offers us many advantages, Do you want to know what they are?
- ✅ This new extension simplifies the process of collecting user information by placing a form within the ad, thus allowing potential customers to instantly engage with your offer.
- ✅ If a user is connected to their Google account, you can tap on the CTA and land on a Google-hosted form already pre-populated with your information. In this way, the capture of information will be easier and in a single touch.
- ✅ You will avoid sending users to another page and you will be able to obtain their instant contact information.
- ✅In the sending message, you can add your web link so that potential customers can learn more about the offer if they wish.
- ✅Also, once your extension is configured,you can manage your potential customers by downloading a CSV. This means that the “download leads” link allows you to get the contact information for each lead form extension. You should keep in mind that Google will only store leads for 30 days, so you’ll need to download them frequently.
What are the limitations of Google lead form extensions that you should know about?
This type of extension is of great help to get forms completed immediately. but they also have some disadvantages:
- They are only displayed in search campaigns.
- Are only available on mobile devices and tablets.
- Form extensions cannot be created at the account or ad group level. each extension It can only be applied at the campaign level.
- Your company may not be able to use this type of extension. There are some sectorsas is the case in medical care, in which personal information cannot be collected. If you want to know what these restrictions are, I leave you a list by
- google has very strict data collection policies. All information collected by the form extension must comply with the
- You do not have access to useful user data. With the form extension, the leads do not reach your website, so you cannot know how they would have interacted on your page if they had clicked on the ad.
We hope that this content has explained to you how this form extension works and we also have other posts dedicated to , and in case you want more information.
Do you think this Google Ads extension will improve the capture of leads in your search campaigns? Leave us your comments!
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