Google has announced the creation and incorporation of new specific tools for streaming video creators, aimed at publishers who use Ad Manager to monetize their content. The new functions are part of the new Google’s video health programmatic tools and real-time video reports.
Through a post on his Google indicated, “We created new solutions in Ad Manager to simplify processes and save time for publishers, helping them automatically discover new opportunities, manage all of their video streams with flexibility, and ultimately grow their video revenue.”
Programmatic video signals card
ANDthis new tool automatically generates a report where advertisers will be able to see what their most effective strategies on different video platforms that they have used and help them increase revenue by showing where they can improve the metrics.
Some reported dimensions include app or web domain name, viewability and audience insights, as well as revenue impact. According to Google, “publishers with high programmatic inventory signal coverage see a 25% average revenue increase compared to under-covered inventory.”
VAST errors
The video ad post template bug info card will help automate error reporting for missed ad requests
This automated report shows faster the number of errors in inventoryas well as showing which line items are causing errors at an early stage to fix misconfigurations or a broken creative.
video performance alerts
A tool that is still in beta, but that will allow publishers to configure personal alerts adjusted to the requirements and needs of each advertising campaign, to avoid having to constantly log in and check the performance of the campaign.
Google claims that “With video performance alerts, you can create custom email alerts for your campaign metrics and dimensions. For example, you can create an alert when the total impressions in a line item fall below an expected daily threshold.”
Reports for video streams
The events of live video they bring together a large number of audiences with few ad breaks. Real-time video reports aim to help publishers find a bug and fix it before the next commercial break.
This report has improved the availability of historical data, showing errors in a within two minutes of , That way, publishers know if an ad opportunity was missed due to issues with a specific creative, ad unit, or line item.
Also, for those who publish using Ad Manager, enabled new troubleshooting tool called YouTube ad serving tool (YouTube ads delivery tool), to inspect ad delivery. Its function is check that the ads are displayed within the content as expected.
The tool is used to validate and troubleshoot, displaying data such as ad requests, key-values, or winning line item details.
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