For years, the Swedish multinational Hennes & Mauritz, known universally by its acronym H&M (or «hym», or «h & m» in this type of , the way of writing it… is quite variable) is one of the main references in the world of mass fashionwith an extensive network of physical stores (more than two thousand) spread all over the world.
H&M online: an online store with a lot of room for improvement
Although H&M online has a more than acceptable store, the truth is that it still has a noticeable room for improvement to match (and surpass) the proposals of some of its main competitors (such as and the .
And it is that, despite having a visual proposal that is basically assimilable to that of the Spanish textile brands, H&M online eCommerce is much more bland and boring, especially on its cover. The different sections, at least, take advantage of the effect of large images of the articles to impact the user. It is hard to believe that the company has not been able to offer a more attractive design at the outset.
It is important to note, however, that h&m online it has incorporated new filters to select your garment. First of all, you can distinguish the type of garment. Then, you can choose the color that best suits your preferences. Finally, you have the possibility to indicate what size you want. In this way, one of the main handicaps that the store had in its beginnings has been solved. This is very important because then you will be able to discard and select. On the other hand, you also have the option of accessing seasonal garments in the menu on the left. In this sense, the possibilities of the web have been expanded.
Something fundamental since, despite having an extensive network of submenus and categories based on collection names (which say nothing about their products), the site does not even offer the possibility of using a overall search engine. This is a problem that should be fixed in the short term.
Fast and cheap shipping at H&M online
Beyond the current promotion of free shipping as a result of its recent opening, this eCommerce offers two modes of delivery really adjusted price: home delivery at a cost of €2.99 or at one of the Punto Pack network points, at a cost of €2.99 and both with a delay of between 2 and 4 days. Of course, when it comes to managing a possible return, this store only offers the possibility of making it in advantageous conditions through Punto Pack, with a cost of €1.95.
Although there were limitations before, today you can pick up your garment or return it at any physical H&M store in Spain.
Other relevant aspects of H and M online
- H&M online customers can use the credit card Y PayPal to pay for your purchases.
- The H&M online store has a phone 902 and email as contact channels for their customers.
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