Brazen, daring and without mincing words. So are the known messages from Mr. Puterful, a brand that was born to satisfy that population that does not identify with “the pasteloso” of Mr. Wonderful. And it is that, if something works, and it goes viral so quickly thanks to the messages of good vibes from Mr. Wonderful, why not do the same but without doing the same?
This is the philosophy that the creators of Mr. Puterful arrived at, Alejandro Oneto and Diego Villalba when creating your brand. It is not that they go against the popular , but rather that they thought that, like them, there were other people who did not share this optimistic philosophy of life: “We believe that Mr. Wonderful is necessary for many people, but basically we saw that another part of the population rejected so much pastry, we saw the opportunity to Create something new and we launched”.
and we have taken advantage of this excuse to talk to them and learn a little more about your proposal.
Mr. Puterful: “You have me up to the balls”, his star phrase
The brand has managed to captivate thousands of followers, people without complexes who prefer to say what they think openly of any kind. And so we can find such direct phrases in their products as “if you are going to make a scene for me, please make it porn”, “I saw a piece of shit on the floor today, it reminded me of you!” or “this summer I will get in shape… in a round shape”.
This, along with striking fonts and designs, and voila! They have already got thousands of fans and create an online store for their products. However, although they have many messages, the creators of Mr. Puterful stand out one sentence above the rest: “You have me up to the balls”inside a pink heart.
In their you can find notebooks, mugs or mobile phone cases, and soon they will launch the puteragenda. They are also offered as suppliers for other eCommerce and They hope to close the year with 50 new products in their eCommerce.
However, they say that their beginnings in the online world were not entirely easy: “We have mainly had two stages, the first stage in which we made several collaborations with other brands that manufactured our products, this helped us grow without investing; and once we achieved this goal we took the step to create our online store. It is not easy… but above all the most difficult thing has been to balance everything so that there are no errors. It is a time of impatience necessary for everything to go perfectly.”
Mr. Puterful… even in the soup
Among its target audience highlights the woman of today without complexes, and for this reason they look for everyday situations with which the target identifies in order to make them an image: “This is what works best today, without a doubt”, affirm Oneto and Villalba. “Although they also really like to name friends who feel reflected in the image,” they point out.
In addition, as they tell us, they take advantage of the current situation to generate content on their social networks, and they did so taking advantage of the pull of the : “We reached more than 7 million people reached on Facebook,” they say.
They currently have 850,000 followers on Instagram, 52,000 on Twitter and 580,000 on Facebook, but that is not enough for them: “Our goal this year is to reach a million without buying followers.”
It is clear that the way of communicating of this brand is more than peculiar, but it works for them. However, would it work for other sectors or for other brands? They say yes, but “we do not know if they would be so risky as to bet on something like that.”
At the moment, they are beyond proud of where they’ve come and don’t mind comparisons to Mr. Wonderful. Of course, the headline that you would like to read in in a few years is: “Puterful even in the soup”.
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