You already know that is a great way to get new customers organically. But if you use this strategy, you must have already realized that it brings long-term results.
For those who need to attract an audience more quickly, online advertising is an excellent option.
Among the various ways to advertise, there are sponsored links, campaigns that appear at the top of the search results list.
Do you want to understand this matter better? Follow us.
What is a sponsored link?
The name helps to understand this strategy, right?
Because in fact it is that: they are access links that you offer to your audience through ads. In other words, they are paid.
These links are supplied with plain text and generally appear at the top of search engines like Google.
When you write a term in the search engine, surely you have already seen that some results appear in the form of an advertisement in the first positions of the list? Those are the sponsored links.
For example:
But, in addition to Google, other web pages also open the possibility of investing in sponsored links.
and are examples of that. Both have their own ads, which is a good option, considering the high number of accesses that these two networks have.
Regardless of the channel, any of these have similar formats on their ad platforms, despite the fact that these three mediums are generally used for different strategies.
Google focuses on the user’s search. But how? Well, you invest in a link focused on a certain keyword.
For example:
You work as a designer in the city of Valencia. When advertising your website, you invest in the term “Designer in Valencia”. Whenever a user types this term in the search, your name may appear.
Sure, there are other peculiarities, but in a nutshell, this is how sponsored links work.
What do you need to know about the matter?
Despite being used with different strategies on each channel, sponsored links almost always have some definitions in common, wherever they are displayed.
They are strategic terms that you need to know – and master – in order to successfully carry out online advertising. And we are going to tell you a little more about the most important ones.
Conversion
If you are new to the digital market, you must be wondering, in fact, what it means.
In digital marketing, conversion is nothing more and nothing less than the real objective of a strategy: getting customers.
If your strategy is, for example, to distribute ebooks so that your users learn to “use the Photoshop paint brush”, the conversion occurs when that person enters your sales page and buys your ebook.
However, a click on your ad does not always turn into a conversion. But this is an indicator that you need to know before creating your ads.
CPC (Cost Per Click)
Roughly speaking, it is the value charged for each user click on your ads.
Generally, it is the model adopted by those who advertise in, but it is also the ideal indicator for those who want to know the exact value they are spending with an ad.
It is a price calculation that is easy to do and to control, which is why it is the most suitable for those who are starting now.
The CPC calculation is the result of dividing the total cost of the ad by the number of clicks received during the campaign.
CPA (Cost Per Acquisition)
The CPA is only charged when there is a conversion on your website, that is, only when a user clicks on your sponsored link and makes a purchase.
This seems like the best way to spend on ads, doesn’t it?
However, there are several requirements to use the cost per acquisition format, including having at least 15 conversions over 30 days and that your campaign in Google Ads has it activated.
When you purchase a CPA package, your online advertising will be automated. This means that you will have less control over the position of your ads and you will be suffering from some variables such as the click-through rate and the quality of the ad texts.
Before opting for this method, try other types of price calculations to see if CPA is really the most recommended for you.
It is important that you also know that by this method you will not necessarily reduce your costs with sponsored links.
CTR (Click rate or click through rate)
The CTR is a meter that verifies the ratio between the times your ad was displayed and the number of clicks it received.
By this meter you verify if your sponsored links strategy has worked.
By the CTR you can evaluate which ads and keywords perform well, and filter those that you should reconsider.
Google evaluates your CTR when it is going to place your ad in a search, for example. And it also makes the price per click decrease.
To have a powerful CTR, you need to be aware of digital marketing techniques, like good ones, for example.
Therefore, you should always be updating yourself with some . In those moments, they are very important.
Is it worth investing in sponsored links?
You must have understood that, for a short and medium term strategy, sponsored links are highly recommended. Therefore, they may be a good option for you.
Of course, it all depends on the type of keyword you want to use and your creativity to compose an ad. Still, it’s important for you to learn about ads so you can build them and place them in your content marketing strategy.
Do you want to continue learning about this?
Read our text that teaches you and get your campaigns on the air today.
Facebook Comments
Disqus