Step by Step: How to Advertise on Instagram

The first steps to advertising on Instagram are very important: we want you to start off on the right foot!

For online store owners, for example, there is the possibility of displaying products, campaign images and moments of backstage of production, reinforcing the brand proposal and strengthening the relationship with customers and potential customers.

Through advertising on Instagram, brands can choose exactly which post they want to promote and to which audience. Sounds interesting, doesn’t it? Keep reading and we’ll tell you more!

Important!: Since ads on Instagram work from Facebook resources, you need to have an active Facebook for Business account. If you don’t already have one, and link the service to your Facebook account.

Set up your account

With your Facebook for Business successfully associated with your Facebook account, it’s time to associate your Instagram account. I followed the instructions!

1) Go to your Facebook page and select the ‘Settings’ option.

2) Enter the ‘Instagram’ option and then, in ‘Sign in’, enter your username and password of your Instagram account.

3) Then three screens will appear where you have to click on ‘Continue’.

4) Fill in the requested information and press ‘Done’.

At the end, a success message will appear confirming that your Instagram account was correctly associated with your Facebook account. That means you are now ready to advertise on Instagram!

But first, we share a video with 5 tips to keep in mind to start selling through this social network. Safety pin!

Create your campaign

Did you set up your account? Cool! Now let’s create your campaigns and ads. For that we are going to use the , already known by those who use Facebook Ads. Let us begin!

1) Go to Ads Manager and click on ‘Create Campaign’.

2) Choose the and select ‘Continue’.

3) Fill in all the information required for the ad set (name, audience, location, calendar, budget, etc.) and at the bottom of the screen, click ‘Continue’.

4) Define the attributes of your specific ad (identity, format and links). Under ‘Identity’, check that your Instagram account is associated.

5) Finally, check that your ad looks good in the Instagram feed.

Clever! Your ad will automatically run for the amount of time you’ve decided. 🙂

I took into account that. I chose the one that best goes with your brand!

Instagram Ads Stories

It is known that they are the star of the social network, so advertising in this format can be a great option! Also, unlike the rest of the ads, the Instagram Stories They cover the entire cell phone screen.

Due to this fundamental characteristic, before uploading an advertisement in yourTories I have in mind that:

1) To be viewed properly, both photos and videos must have a ratio from 1:91 to 4:15 to adapt to the cell phone screen, and the recommended resolution is 1080 x 1920 pixels.

2) Videos can have a maximum duration of 120 seconds and, if it is a photo, it will be displayed by 5 seconds (this is already configured from Instagram).

3) Photographs must be in JPG or PNG format and not to exceed 30 MBwhile the videos have to be in format and size MP4 or MOV less than 4GB.

Once you have checked all these points, you are ready to upload your ad on Instagram! Stories!

The steps to follow are the same as we saw above, only with one fundamental difference: in the ‘Locations’ option you have to choose ‘Edit locations’ and then you have to click on the ‘Instagram’ option and select ”. This removes all other placement options.

Once done, follow the same ad setup process, and get ready for more visits to your online store!

If you were left with doubts, here we tell you.

conclusion

As you can see, the steps to start advertising on Instagram are simple! To learn more about marketing strategies on the platform, be sure to check out our exclusive Guide to .

And if you still don’t have an ecommerce, don’t waste any more time! with Tiendanube and try all the advantages of selling online.