In recent years, e-commerce in Mexico has been constantly evolving, but in 2020 it had an unexpected upturn as a result of the COVID-19 pandemic.
In this article, we are going to share some relevant data about the current state of electronic commerce in Mexico in 2022, so that you can understand the relevance of starting .
Let’s start by remembering that, in Latin America, Mexico ranks second in internet sales (after Brazil). In fact, according to the latest Study of the Habits of Internet Users in Mexico, by the Internet Association (AIMX), 8 out of 10 internet users of legal age in Mexico, made an online purchase in the last year.
Today, a large portion of Mexican online shoppers are omni channel, that means they prefer to review different sales channels before making a purchase. As a result, they are increasingly informed, consulting around five sources of information before making the decision to pay for a product or service.
Who buys online in Mexico?
Year after year, the Mexican buyer continues to evolve. The , prepared by the Mexican Association of Online Sales (AMVO), indicates that 47% of people who buy online in Mexico are women, while 53% are men.
The same study reported that a large part of online shoppers in Mexico are over 25 years old and that it is individuals belonging to socioeconomic levels AB, C+ and C/C-, who tend to make more purchases online.
In Mexico, online purchases are centralized, since the CDMX and the Metropolitan Area are the areas of the country where the most is paid online for products and services. They are followed by the western, central, northern and southeastern areas of the country.
A very important fact to take into account, if you have a business that sells online in Mexico, is that 98% of these consumers have a smartphone and use it to buy. That means your online store should be mobile-friendly!
If you choose with Tiendanube in Mexico, you won’t have to worry about that, since our designs are optimized so that your customers can have an excellent shopping experience, whether they access from any mobile device or from their computer.
Do you know what is the most used form of payment by Mexicans who buy online? Hootsuite’s Digital 2020 study, is the credit card with 40% preference, followed by cash (26%), bank transfers (16%) and electronic wallet (15%).
Well, now that we have met the average online shopper, it is time to learn about some of the main reasons that Mexicans have to buy online.
Reasons to buy online
It is no secret that we Mexicans like to look for the best price! In fact, for some, it is almost a sport to “haggle” or negotiate prices with merchants in the world. offlinespecifically in informal trade.
In the online, we look for offers and compare prices, but we also give importance to some other factors such as efficiency and diversity. Below, we share the five main reasons, according to the AMVO, that increasingly convince more Mexicans to buy online:
- Receive at home
- Save time
- Compare prices and variety
- Get products that are not available in physical stores
- Find products that do not sell in Mexico
Another reason that internet sales increase in Mexico are special dates! Read on and find out which are our favorite days of the year to shop online.
Special dates
Although Christmas is still the absolute winner, El Buen Fin is getting closer to the first place in the list of favorite dates to buy online. In 2019, e-commerce represented 90% of total sales during El Buen Finreaching $11.1 billion pesos.
Discover below the favorite dates of Mexicans to make purchases online.
- Christmas
- The good end
- hot sale
- black friday
- Cyber Monday
- Mother’s Day
- Day of love and Friendship
- children’s day
- Father’s day
- back to school
- Day of the Dead
- national holidays
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International purchases and sales
Although electronic commerce becomes increasingly reliable and strong in Mexico, almost 50% of online shoppers have made purchases outside the country. A third of this segment does so on a regular basis, with the United States being the main market to which Mexicans turn.
For Mexican brands, the scenario is not so different, and in 2019, two out of ten Mexican businesses made sales outside the country. This represents 35% of their sales! The region in which they sell the most is the United States, followed by Latin America.
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The impact of the pandemic in 2020
As in other sectors, the COVID-19 pandemic in 2020 had an impact on e-commerce in Mexico.
By the end of the year, searching for places to buy online became an activity that consumers do more and more frequently. Why? The main reasons are: not wanting to leave home due to the risk of infection, avoiding crowds, receiving your purchases at home, finding better prices and discounts, and even the possibility of comparing prices in different online stores.
And while online sales of cleaning and disinfecting products grew exponentially, categories such as food delivery and fashion remained in the leadwith a growing trend since the start of the pandemic.
On the business side, two out of ten SMEs that sell online did so as a result of the pandemic. This has motivated ecommerce has become a practically mandatory sales channel for brands.
In fact, in 2020 there was an increase of 94.6% in the number of businesses that started selling online, compared to 2019. With this, e-commerce platforms in Mexico (such as Tiendanube) became an essential tool for businesses. in the region.
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But the for business also had its negative side, mainly in the slowdown in operations due to distancing measures and logistics and delivery problems.
Uncertainty about the near future is one of the biggest risks for business at this stage and One way to overcome the obstacles ahead is to stay prepared and well informed..
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5 recommendations to succeed in e-commerce in Mexico
1. Have a responsive design
If you plan to create a virtual store among your online sales channels, make sure it has a responsive design. This means that the elements that make up the page will adapt to the size of the device screen.
You don’t have to be a designer to give your store a responsive (and beautiful) design, at least not if you choose to create it in Tiendanube. It’s just a matter of , customize it and that’s it! You will have a fast online store with a responsive design.
For example, Tiendanube has a design that adjusts to any screen size.
2. Offer a variety of payment methods
Offering more than one option to make payments in your store is a good strategy to increase sales. And it is that, although the credit card remains the most used means of payment by Mexicans who buy onlinecash payments and interbank transfers remain relevant.
Payment gateways are excellent allies to facilitate payment management, since they collect earnings in a single account.
A good example is Tiendanube, which offers different forms of payment and makes them visible on all the products in its catalogue.
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3. Plan logistics well
One of the pillars to be successful with shipments in electronic commerce, whether nationally or internationally, is good logistics.
Currently, three out of ten Mexican brands and stores sell both in the country and abroad. By 2021, 19% of them estimate that foreign sales will represent more than 30% of their sales.
It has well-defined logistics and, in fact, it uses the shipping cost calculator so that its customers can be clear about it before placing their order. Here we tell you.
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4. Other channels
Do you remember that before we explained to you that the Mexican buyer is omni channel? Well, among the main channels they visit before making an online purchase are search engines (Google, Bing, etc.), marketplaces (for example, Mercado Libre) and social networks (Instagram, etc…).
The fact that your brand has a presence in one or more of these channels, expands the horizon and allows you to reach new potential customers. Or at the very least, it will help put your brand on their top of mind.
A good example is the brand of charming handcrafted accessories, which it has its Tiendanube connected with.
5.SEO
In the previous point we mentioned search engines as one of the main channels that buyers visit during their exploration.
And while we know that paid advertising is one way to appear in these types of searches, search engine optimization (SEO) is another foolproof strategy to ensure that your brand is present every time someone searches. a related product.
In addition to technical factors such as loading speed and site architecture, it is also it is essential to pay attention to the use of keywords in your catalog. Here we explain in Tiendanube, you can optimize each of your products!
Another way to improve your positioning is with a blog in which you answer the main questions of users, related to the niche of your business.
Detailed descriptions and the use of keywords in the titles is a key factor for the good positioning of , a Cloud Store that sells glasses made from bamboo.
Now that you know a little more about ecommerce in Mexico, you may want to know which ones you can bet on to start selling online.
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