Since Facebook acquired WhatsApp in 2014, the company has not stopped trying to offer sales functions in its messaging application that they use daily. As a further step to diversify its services and offer new tools to sellers, now product collections have been launched, that will allow a better organization of the store catalogs in WhatsApp Business.
Companies will be able to keep their catalogs organized on WhatsApp
Since before the platform integrated sales functions, a large number of people and companies have used WhatsApp to do business, a utility that has increased during the pandemic. In fact, according to a study carried out in several countries21% of those surveyed use Whatsapp to buy or search for products more frequently since the start of the pandemic.
Until now, WhatsApp users could see the products of the businesses directly in their company profile, but now catalog collections will allow Whatsapp Business sellers to group their product images by categories, a new feature being rolled out Worldwide.
«We want Whatsapp to be the best way for people to buy products and services, and for businesses to connect with their customers, so we want facilitate the way in which users see a company’s offer on WhatsAppjust in time for the holiday season»assured the company in .
With product collections companies can organize the items in their catalogs by categories, making it easy for potential customers to find what they’re looking for without the need to navigate through huge lists of products in no order.
For example, a restaurant can create collections that include appetizers, main dishes and desserts, or a fashion store can create different collections of products according to the garment such as shirts, pants or skirts, by gender grouping women’s or men’s clothing, or accessories.
How to create product collections on WhatsApp
To create a collection you must have the products in your by simply choosing options/catalog and adding a new item. Once you have uploaded all the products you want, you can start creating product collections by following the steps below:
- Open the WhatsApp Business app
- At the top of the chat list, select the “more options” icon, then catalog and “new collection”.
- Write the name of the collection
- Select the catalog items you want to include in this collection.
- Click “Done”
You can also manage your product collections on Whatsapp, From the “Collections” menu you can edit the details of each collection to make sure it’s always up to date. For example, to add articles:
- Select the option “More options” and then “Collections”
- In the collection you want to update, select “more options”
- Add or remove the items from the catalog that you want to add or subtract from this collection.
- When you’re done, click “done.”
In the same way you can change the name of an entire collection or permanently remove it from your catalog.
Tips to take advantage of WhatsApp during the Christmas season
And to make the most of product collections during the Christmas season, WhatsApp also shared some tips for companies to connect with their customers and boost their sales through this channel.
- Let yourself be discovered by new customers. Businesses can add a to their Facebook page or Instagram profile so potential customers can start a chat with one touchor even go further and create ads on Facebook or Instagram that include these WhatsApp buttons.
- Establish a professional presence. Having a commercial profile will give consumers much greater security, and you must also make sure to include basic information such as opening hours, if there will be changes this Christmas season, physical address and link to your official page if you have it.
- Show your offers to the world. Catalogs allow companies to highlight all their products in an organized way, so don’t miss out on the opportunity to show your potential customers any items they might like.
- Respond quickly to your customers. As we have seen on previous occasions, in customer service you do not have to skimp on time. To help you there the quick replies feature in the Whatsapp Business app and its templates that will save you time when answering frequently asked questions, as well as the away messages will let people know that they are not being ignored and you will simply come back later.
- Keep order. Being organized during peak sales seasons will help you avoid losing valuable customers, sales, and revenue. You may create labels for payments, orders or any other pending that suits the needs of the company.
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